Andrew Messick discusses WTC's position as the industry's dominant entity, as well as how the growth of the sport is essential. Another one of our amazing triathlon videos

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0:01 - Messick’s introduction

1:00 - Messick takes the stage

2:24 - How much people dislike the WTC

12:42 - Helping newcomers find a local multisport community

24:02 - Wild-card entries

35:40 - Creating a live television event 44:32 - Growing triathlon in new markets Andrew Messick discusses WTC's position as the industry's dominant entity, as well as how the growth of the sport is essential not only to WTC, but to everyone with a stake in the business of triathlon.

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