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TBI 2014 Keynote -Thom Richmond  part 5 - The “good stuff” in content delivery that is geared toward triathlon

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0:01 - Defining the “Good Stuff”

1:19- The Value to Effort Ratio

2:48 - Barriers to Entry

4:06 - A Deal with Sports Chalet

How do you determine what works and what doesn’t in content delivery? How do you gauge the value of that content against the effort made to deliver it? What are some hurdles triathlon businesses need to get over to get their messages heard? Watch as Thom Richmond tackles these questions in part 5 of his address to the 2014 Triathlon Business International conference.