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TBI 2014 Keynote -Thom Richmond part 4 - Effective content delivery for Tri Clubs

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0:01- The Definition of “Tri Club”

1:13 - What Do Triathletes Buy

2:37 - Reach of Tri Clubs

3:22 - Relevance of Content Delivery

4:33 - Who is Trying to Connect with Triathletes

• "Learn why an emphasis on content delivery Tri Clubs is essential for marketing to triathletes here→"[Click To Tweet]

 

What do triathletes buy? Why is it so important to connect with Tri Clubs and target specific content to them? Thom Richmond tackles these and other quetions in this clip from his talk at the recent Triathlon Business International 2014 conference. Click to watch part 4 of his lecture here→