What does the word “Healthy” mean to you? It probably makes you think of being free of diseases, at a normal body weight, with low body fat…And, eating the RIGHT foods! Our partners at ProFormance would agree with all of those things. However, the last one can be a little more complicated to master! Yes, eating the RIGHT foods is important for staying disease free, maintaining a healthy weight, an... Read More

What does the word “Healthy” mean to you? It probably makes you think of being free of diseases, at a normal body weight, with low body fat…And, eating the RIGHT foods! We, our partners at ProFormance would agree with all of those things. However, the last one can be a little more complicated to master! Yes, eating the RIGHT foods is important for staying disease free, maintaining a healthy weight... Read More

The first hour of your day sets the tone for how the rest of the day is going to go. Disagree? Remember that morning about a month ago, when you woke up late, in full freak-out mode because your alarm didn't go off? In the first few seconds of your eyes being open, you realized that your entire day was going to be totally screwed. You were going to miss that traffic window when it's not a complet... Read More

WRITTEN BY NICOLE MCDERMOTT Nicole is a wellness and fitness enthusiast with a background in journalism and nutrition. Her work has been featured in USA Today, Men’s Fitness, and The Huffington Post among others. Nicole McDermott's Author Profile Nicole McDermott's Google Plus Page No matter the distance—5K, 10K, half-marathon, or a full 26.2 miles—whittling down your time and ... Read More

Well, we’re finally ready for you to jump in and start viewing the all-new Endurance Films Training Institute. As we discussed with you on our phone call, EFTI is designed to be a user friendly video content viewing experience, giving you unlimited access to Endurance Films' entire industry-leading video library. Everything is categorized and cataloged so you can find what you're looking fo... Read More

Welcome to the brand new Endurance Films Training Institute ! As a member, you have unlimited access to Endurance Films' entire industry-leading video library. For 15 years, we've worked with some of the world's top talent in Triathlon, Swimming, Cycling and Running. Now it's all here, available to you whenever you want it on any computer or mobile device. With thousands of videos and more alw... Read More

[leadplayer_vid id="531D4CE2EF8DE"] TBI 2014 Keynote - Gary Rothenbaugh part 8 To view and comment on this video, Click Here 0:01 - Opportunity to Diversify 1:35 - The Specialty Retail Market 2:01 - Leveraging Social Media 2:39 - Expanding the Triathlon Market 3:03 - Wrap Up "Gary Rothenbaugh talks specialty retail markets and leveraging social media in triathlon here→ " [... Read More

[leadplayer_vid id="531D4CCACD2BB"] TBI 2014 Keynote - Gary Rothenbaugh part 7 To view and comment on this video, Click Here 0:01 - Frequency of Purchase / Product Replacement 1:06 - Bike Buying Habits 2:08 - Nutrition Spending "How often do triathletes replace stuff? What nutrition products do they buy? Find out here→ " [Click To Tweet] "Gary Rothenbaugh discusses freq... Read More

[leadplayer_vid id="531D4CB21E491"] TBI 2014 Keynote - Gary Rothenbaugh part 6 To view and comment on this video, Click Here 0:01 - Triathlete Buying Habits 1:43 - Discretionary Spending 3:00 - Spending Variances "What do triathletes spend their money on? Gary Rothenbaugh discusses current trends here→ " [Click To Tweet] "Learn how triathletes spend their discretionary dol... Read More

[leadplayer_vid id="531D4C9009F7F"] TBI 2014 Keynote - Gary Rothenbaugh part 5 To view and comment on this video, Click Here 0:01 - Four Main Need States for Triathletes 1:09 - Trends and Observations 2:09 - Tri-Starters, Tri-Lifestylers and Devotees 3:51 - Differences Between Groups "Learn the four need states for triathletes in this clip from Gary Rothenbaugh’s TBI 2014 ke... Read More

[leadplayer_vid id="531D4C77095A5"] TBI 2014 Keynote - Gary Rothenbaugh part 4 To view and comment on this video, Click Here 0:01 - Triathlon-Related Content on Social Media 1:34 - Reasons People Share Content on Social Media 2:28 - Challenge and Competition "Learn how triathlon marketing fuses with social media. Gary Rothenbaugh explains→" [Click To Tweet] "Discover ho... Read More

[leadplayer_vid id="531D4C5BE9594"] TBI 2014 Keynote - Gary Rothenbaugh part 3 To view and comment on this video, Click Here 00:01 - Male/Female Ratio in Triathlon 00:41 - Family Demographics in Triathlon 01:01 - Lifestyle Statistics "Learn about current trends in triathlon demographics with Gary Rothenbaugh here→" [Click To Tweet] "Gary Rothenbaugh delivers vital stats... Read More

[leadplayer_vid id="531D4BE492733"] TBI 2014 Keynote - Gary Rothenbaugh part 1 To view and comment on this video, Click Here 00:01 - Introduction 00:49 - Global Data Mapping 02:07 - Triathlete Numbers & Growth 03:27 - Triathlon Markets By Country "See Part 1 of Gary Rothenbaugh’s recent address at TBI 2014 on Triathlon Marketing here→" [Click To Tweet] "Gary Rothenbaugh ... Read More

[leadplayer_vid id="531D4C3EB9825"] TBI 2014 Keynote - Gary Rothenbaugh part 2 To view and comment on this video, Click Here 00:01 - The Triathlon Growth Curve in the U.S. 00:48 - Comparing Triathlon Worldwide 03:16 - Multi-Sport Research - Similarities & Differences "See how Triathlon is growing in the U.S. as opposed to other countries here→" [Click To Tweet] "Gary Ro... Read More

[leadplayer_vid id="531D4BCC4425B"] TBI 2014 Keynote -Thom Richmond part 7 - Audience questions To view and comment on this video, Click Here 0:01 - Financial Model of CA Triathlon Team Members 1:06 - VOGO Explained 2:07 - The Deal with Sports Chalet 3:02 - Diversity in Triathlon Marketing "Watch as Thom Richmond fields questions on marketing to triathletes after his TBI ... Read More

[leadplayer_vid id="531D4B9878F8E"] TBI 2014 Keynote -Thom Richmond part 6 - Examples of effective content delivery strategies To view and comment on this video, Click Here 0:01 - Epic Rides and Rose Bowl BricNic 0:43 - Race Support 1:05 - Promotion via Sports Chalet 1:55 - Girls in the Run LA "See some examples of effective marketing to a diversity of triathlon groups. Cl... Read More

[leadplayer_vid id="531D4B780E76D"] TBI 2014 Keynote -Thom Richmond part 5 - The “good stuff” in content delivery that is geared toward triathlon To view and comment on this video, Click Here 0:01 - Defining the “Good Stuff” 1:19- The Value to Effort Ratio 2:48 - Barriers to Entry 4:06 - A Deal with Sports Chalet How do you determine what works and what doesn’t in content delivery?... Read More

[leadplayer_vid id="531D4B5E1DE42"] TBI 2014 Keynote -Thom Richmond part 4 - Effective content delivery for Tri Clubs To view and comment on this video, Click Here 0:01- The Definition of “Tri Club” 1:13 - What Do Triathletes Buy 2:37 - Reach of Tri Clubs 3:22 - Relevance of Content Delivery 4:33 - Who is Trying to Connect with Triathletes "Learn why an emphasis on content... Read More

[leadplayer_vid id="531D48769B5C4"] TBI 2014 Keynote -Thom Richmond part 3 To view and comment on this video, Click Here 0:01- Disney Re-Invents Content Delivery 1:41- Leading and Lagging Indicators 3:37 - The Tri Club Market Share "What does the Disney company have to do with triathlon marketing? You’d be surprised→" [Click To Tweet] Watch as Thom Richmond draws from hi... Read More

[leadplayer_vid id="531D485758B5F"] TBI 2014 Keynote -Thom Richmond part 2 To view and comment on this video, Click Here 0:01 - Content Before the Internet 1:02 - The Advent of USA Today 1:53 - Content Delivery Models 4:11 - Adaptability and Efficiency "Learn how triathlon businesses use content delivery to effectively promote their brands. Click here→" [Click To Tweet] ... Read More