Andrew Messick discusses WTC's position as the industry's dominant entity, as well as how the growth of the sport is essential. Another one of our amazing triathlon videos

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0:01 - Messick’s introduction

1:00 - Messick takes the stage

2:24 - How much people dislike the WTC

12:42 - Helping newcomers find a local multisport community

24:02 - Wild-card entries

35:40 - Creating a live television event 44:32 - Growing triathlon in new markets EF - 0054 - P Andrew Messick discusses WTC's position as the industry's dominant entity, as well as how the growth of the sport is essential not only to WTC, but to everyone with a stake in the business of triathlon.

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