TBI 2014 Keynote Gary Rothenbaugh Part 8 - Main Point Wrap-Up

[leadplayer_vid id="531D4CE2EF8DE"] TBI 2014 Keynote - Gary Rothenbaugh part 8 To view and comment on this video, Click Here 0:01 - Opportunity to Diversify 1:35 - The Specialty Retail Market 2:01 - Leveraging Social Media 2:39 - Expanding the Triathlon Market 3:03 - Wrap Up "Gary Rothenbaugh talks specialty retail markets and leveraging social media in t... Read More

TBI 2014 Keynote Gary Rothenbaugh Part 4 - Triathlon in Social Media

[leadplayer_vid id="531D4C77095A5"] TBI 2014 Keynote - Gary Rothenbaugh part 4 To view and comment on this video, Click Here 0:01 - Triathlon-Related Content on Social Media 1:34 - Reasons People Share Content on Social Media 2:28 - Challenge and Competition "Learn how triathlon marketing fuses with social media. Gary Rothenbaugh explains→" [Click To Tweet] ... Read More

TBI 2014 Keynote Gary Rothenbaugh Part 3 - Triathlete Demographics

[leadplayer_vid id="531D4C5BE9594"] TBI 2014 Keynote - Gary Rothenbaugh part 3 To view and comment on this video, Click Here 00:01 - Male/Female Ratio in Triathlon 00:41 - Family Demographics in Triathlon 01:01 - Lifestyle Statistics "Learn about current trends in triathlon demographics with Gary Rothenbaugh here→" [Click To Tweet] "Gary Rothenbau... Read More

TBI 2014 Keynote Gary Rothenbaugh Part 2 - The Triathlon Growth Curve

[leadplayer_vid id="531D4C3EB9825"] TBI 2014 Keynote - Gary Rothenbaugh part 2 To view and comment on this video, Click Here 00:01 - The Triathlon Growth Curve in the U.S. 00:48 - Comparing Triathlon Worldwide 03:16 - Multi-Sport Research - Similarities & Differences "See how Triathlon is growing in the U.S. as opposed to other countries here→" [Click To ... Read More

Q&A With Thom Richmond

[leadplayer_vid id="531D4BCC4425B"] TBI 2014 Keynote -Thom Richmond  part 7 - Audience questions To view and comment on this video, Click Here 0:01 - Financial Model of CA Triathlon Team Members 1:06 - VOGO Explained 2:07 - The Deal with Sports Chalet 3:02 - Diversity in Triathlon Marketing "Watch as Thom Richmond fields questions on marketing to triathlet... Read More

Thom Richmond | California Triathlon Promotional Efforts

[leadplayer_vid id="531D4B9878F8E"] TBI 2014 Keynote -Thom Richmond  part 6 - Examples of effective content delivery strategies To view and comment on this video, Click Here 0:01 - Epic Rides and Rose Bowl BricNic 0:43 - Race Support 1:05 - Promotion via Sports Chalet 1:55 - Girls in the Run LA "See some examples of effective marketing to a diversity of triathlo... Read More

Thom Richmond | The “Good Stuff”

[leadplayer_vid id="531D4B780E76D"] TBI 2014 Keynote -Thom Richmond  part 5 - The “good stuff” in content delivery that is geared toward triathlon To view and comment on this video, Click Here 0:01 - Defining the “Good Stuff” 1:19- The Value to Effort Ratio 2:48 - Barriers to Entry 4:06 - A Deal with Sports Chalet How do you determine what works and what doesn’t in conten... Read More

Thom Richmond | What is a Tri Club?

[leadplayer_vid id="531D4B5E1DE42"] TBI 2014 Keynote -Thom Richmond part 4 - Effective content delivery for Tri Clubs To view and comment on this video, Click Here 0:01- The Definition of “Tri Club” 1:13 - What Do Triathletes Buy 2:37 - Reach of Tri Clubs 3:22 - Relevance of Content Delivery 4:33 - Who is Trying to Connect with Triathletes "Learn why an ... Read More

Thom Richmond | Tri Clubs and Content Delivery

[leadplayer_vid id="531D48769B5C4"] TBI 2014 Keynote -Thom Richmond part 3 To view and comment on this video, Click Here 0:01- Disney Re-Invents Content Delivery 1:41- Leading and Lagging Indicators 3:37 - The Tri Club Market Share "What does the Disney company have to do with triathlon marketing? You’d be surprised→" [Click To Tweet] Watch as Tho... Read More

Thom Richmond | Adaptability in Content Delivery

[leadplayer_vid id="531D485758B5F"] TBI 2014 Keynote -Thom Richmond part 2 To view and comment on this video, Click Here 0:01 - Content Before the Internet 1:02 - The Advent of USA Today 1:53 - Content Delivery Models 4:11 - Adaptability and Efficiency "Learn how triathlon businesses use content delivery to effectively promote their brands. Click here→" [... Read More

Thom Richmond - Content is King

[leadplayer_vid id="531D481A77C1E"] Introduction to a talk Thom Richmond on content delivery for Triathlon businesses To view and comment on this video, Click Here 00:01 - Introduction 00:47 - A Little Something Different 01:47 - “Content is King” 03:12 - Thom’s First Computer 04:45 - From DOD to Disney "Learn how triathlon businesses use content deliver... Read More
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