[leadplayer_vid id="531D4CE2EF8DE"] TBI 2014 Keynote - Gary Rothenbaugh part 8 To view and comment on this video, Click Here 0:01 - Opportunity to Diversify 1:35 - The Specialty Retail Market 2:01 - Leveraging Social Media 2:39 - Expanding the Triathlon Market 3:03 - Wrap Up "Gary Rothenbaugh talks specialty retail markets and leveraging social media in triathlon here→ " [... Read More

[leadplayer_vid id="531D4CCACD2BB"] TBI 2014 Keynote - Gary Rothenbaugh part 7 To view and comment on this video, Click Here 0:01 - Frequency of Purchase / Product Replacement 1:06 - Bike Buying Habits 2:08 - Nutrition Spending "How often do triathletes replace stuff? What nutrition products do they buy? Find out here→ " [Click To Tweet] "Gary Rothenbaugh discusses freq... Read More

[leadplayer_vid id="531D4CB21E491"] TBI 2014 Keynote - Gary Rothenbaugh part 6 To view and comment on this video, Click Here 0:01 - Triathlete Buying Habits 1:43 - Discretionary Spending 3:00 - Spending Variances "What do triathletes spend their money on? Gary Rothenbaugh discusses current trends here→ " [Click To Tweet] "Learn how triathletes spend their discretionary dol... Read More

[leadplayer_vid id="531D4C9009F7F"] TBI 2014 Keynote - Gary Rothenbaugh part 5 To view and comment on this video, Click Here 0:01 - Four Main Need States for Triathletes 1:09 - Trends and Observations 2:09 - Tri-Starters, Tri-Lifestylers and Devotees 3:51 - Differences Between Groups "Learn the four need states for triathletes in this clip from Gary Rothenbaugh’s TBI 2014 ke... Read More

[leadplayer_vid id="531D4C77095A5"] TBI 2014 Keynote - Gary Rothenbaugh part 4 To view and comment on this video, Click Here 0:01 - Triathlon-Related Content on Social Media 1:34 - Reasons People Share Content on Social Media 2:28 - Challenge and Competition "Learn how triathlon marketing fuses with social media. Gary Rothenbaugh explains→" [Click To Tweet] "Discover ho... Read More

[leadplayer_vid id="531D4C5BE9594"] TBI 2014 Keynote - Gary Rothenbaugh part 3 To view and comment on this video, Click Here 00:01 - Male/Female Ratio in Triathlon 00:41 - Family Demographics in Triathlon 01:01 - Lifestyle Statistics "Learn about current trends in triathlon demographics with Gary Rothenbaugh here→" [Click To Tweet] "Gary Rothenbaugh delivers vital stats... Read More

[leadplayer_vid id="531D4BE492733"] TBI 2014 Keynote - Gary Rothenbaugh part 1 To view and comment on this video, Click Here 00:01 - Introduction 00:49 - Global Data Mapping 02:07 - Triathlete Numbers & Growth 03:27 - Triathlon Markets By Country "See Part 1 of Gary Rothenbaugh’s recent address at TBI 2014 on Triathlon Marketing here→" [Click To Tweet] "Gary Rothenbaugh ... Read More

[leadplayer_vid id="531D4C3EB9825"] TBI 2014 Keynote - Gary Rothenbaugh part 2 To view and comment on this video, Click Here 00:01 - The Triathlon Growth Curve in the U.S. 00:48 - Comparing Triathlon Worldwide 03:16 - Multi-Sport Research - Similarities & Differences "See how Triathlon is growing in the U.S. as opposed to other countries here→" [Click To Tweet] "Gary Ro... Read More

[leadplayer_vid id="531D4BCC4425B"] TBI 2014 Keynote -Thom Richmond  part 7 - Audience questions To view and comment on this video, Click Here 0:01 - Financial Model of CA Triathlon Team Members 1:06 - VOGO Explained 2:07 - The Deal with Sports Chalet 3:02 - Diversity in Triathlon Marketing "Watch as Thom Richmond fields questions on marketing to triathletes after his TBI ... Read More

[leadplayer_vid id="531D4B9878F8E"]       TBI 2014 Keynote -Thom Richmond  part 6 - Examples of effective content delivery strategies To view and comment on this video, Click Here 0:01 - Epic Rides and Rose Bowl BricNic 0:43 - Race Support 1:05 - Promotion via Sports Chalet 1:55 - Girls in the Run LA "See some examples of effective marketing to a diversity of triathlon groups. Cl... Read More

[leadplayer_vid id="531D4B780E76D"] TBI 2014 Keynote -Thom Richmond  part 5 - The “good stuff” in content delivery that is geared toward triathlon To view and comment on this video, Click Here 0:01 - Defining the “Good Stuff” 1:19- The Value to Effort Ratio 2:48 - Barriers to Entry 4:06 - A Deal with Sports Chalet How do you determine what works and what doesn’t in content delivery?... Read More

[leadplayer_vid id="531D4B5E1DE42"] TBI 2014 Keynote -Thom Richmond part 4 - Effective content delivery for Tri Clubs To view and comment on this video, Click Here 0:01- The Definition of “Tri Club” 1:13 - What Do Triathletes Buy 2:37 - Reach of Tri Clubs 3:22 - Relevance of Content Delivery 4:33 - Who is Trying to Connect with Triathletes "Learn why an emphasis on content... Read More

[leadplayer_vid id="531D48769B5C4"] TBI 2014 Keynote -Thom Richmond part 3 To view and comment on this video, Click Here 0:01- Disney Re-Invents Content Delivery 1:41- Leading and Lagging Indicators 3:37 - The Tri Club Market Share "What does the Disney company have to do with triathlon marketing? You’d be surprised→" [Click To Tweet]   Watch as Thom Richmond draws from hi... Read More

[leadplayer_vid id="531D485758B5F"] TBI 2014 Keynote -Thom Richmond part 2 To view and comment on this video, Click Here 0:01 - Content Before the Internet 1:02 - The Advent of USA Today 1:53 - Content Delivery Models 4:11 - Adaptability and Efficiency "Learn how triathlon businesses use content delivery to effectively promote their brands. Click here→" [Click To Tweet]  ... Read More

[leadplayer_vid id="531D481A77C1E"] Introduction to a talk Thom Richmond on content delivery for Triathlon businesses To view and comment on this video, Click Here 00:01 - Introduction 00:47 - A Little Something Different 01:47 - “Content is King” 03:12 - Thom’s First Computer 04:45 - From DOD to Disney "Learn how triathlon businesses use content delivery to effectively pr... Read More